Route · v3 · CC-BY-4.0

Run the account

Every brief leaves with an owner, a date and one number.

For
cmomarketingagencyaccount leadbrand
Meetings
Status · 1:1 · Workshop · Briefing
By
sidekick
Already in the app: Growth › Routes Suggest a change The route file

Lens

How Sidekick reads these meetings when you walk this route.

These meetings keep an account alive. Closing 4+ means every request left with an owner and a date. Pushback 4+ means a new request was named as new scope, with its impact and a decision asked for, not absorbed. Clarity 4+ means numbers and names instead of adjectives. A status update that only reports is routine; one that ends by asking for a decision is Influence 4+.

Path

Milestones tick themselves as your meetings meet them, in order.

  1. 1
    End 3 status meetings with owners and datesScore 4+ out of 5 on Closing in 3 status meetings or 1:1sskill:closing >= 4 x3 kind:status|one_on_one
  2. 2
    Five commitments closed on time5 commitments closed on timecommitments:ontime x5
  3. 3
    Scope creep named and pricedA Great pushback moment in status meetings or workshopsmoments:great x1 skill:pushback kind:status|workshop
  4. 4
    Closing ProficientClosing level 60 (Proficient)level:closing >= 60

Focus tracks

Each one becomes a skill with its own level once you walk the route; unrated until then.

Brief with owner and dateevery request leaves the meeting with an owner and a due date
Closing
Name the scope creepsays out loud when a request is new scope, what it changes, and asks for a decision
Pushback
Numbers, not adjectivesreports results as figures and names, not "going well"
Clarity
Position the teamstates what the team recommends, not only what was done
Influence

Achievements

  • Clean brief ×5Five account commitments closed on timecommitments:ontime x5 kind:status|one_on_one|workshop|briefing
  • Said no, kindlyThree times new scope was named, with its impact and a decision asked formoments:great x3 skill:pushback kind:status|workshop
  • In numbersFive updates said in figures and names, not adjectivesskill:clarity >= 4 x5 kind:status|briefing
  • Asked for the decisionThree status meetings that ended in a decisionmoments:great x3 skill:influence kind:status
  • Ten for tenTen meeting goals achievedgoal:achieved x10

Drills

Lines to practice your answer to, before the meeting where someone says them.

Brand directorCan you also add the retail version? Same budget, should be quick.Pushback
Client marketing leadSo, how is the campaign doing?Clarity
Their VPWe need this live by Monday.Closing
Client CMOWhat would you do with the extra budget?Influence
Media leadLet's just keep doing what we did last quarter.Influence
Client teamGreat call, let's sync again soon.Closing