Route · v3 · CC-BY-4.0
Run the account
Every brief leaves with an owner, a date and one number.
- For
- cmomarketingagencyaccount leadbrand
- Meetings
- Status · 1:1 · Workshop · Briefing
- By
- sidekick
Lens
How Sidekick reads these meetings when you walk this route.
These meetings keep an account alive. Closing 4+ means every request left with an owner and a date. Pushback 4+ means a new request was named as new scope, with its impact and a decision asked for, not absorbed. Clarity 4+ means numbers and names instead of adjectives. A status update that only reports is routine; one that ends by asking for a decision is Influence 4+.
Path
Milestones tick themselves as your meetings meet them, in order.
- 1End 3 status meetings with owners and datesScore 4+ out of 5 on Closing in 3 status meetings or 1:1s
skill:closing >= 4 x3 kind:status|one_on_one - 2Five commitments closed on time5 commitments closed on time
commitments:ontime x5 - 3Scope creep named and pricedA Great pushback moment in status meetings or workshops
moments:great x1 skill:pushback kind:status|workshop - 4Closing ProficientClosing level 60 (Proficient)
level:closing >= 60
Focus tracks
Each one becomes a skill with its own level once you walk the route; unrated until then.
Brief with owner and dateevery request leaves the meeting with an owner and a due date
ClosingName the scope creepsays out loud when a request is new scope, what it changes, and asks for a decision
PushbackNumbers, not adjectivesreports results as figures and names, not "going well"
ClarityPosition the teamstates what the team recommends, not only what was done
InfluenceAchievements
- Clean brief ×5Five account commitments closed on time
commitments:ontime x5 kind:status|one_on_one|workshop|briefing - Said no, kindlyThree times new scope was named, with its impact and a decision asked for
moments:great x3 skill:pushback kind:status|workshop - In numbersFive updates said in figures and names, not adjectives
skill:clarity >= 4 x5 kind:status|briefing - Asked for the decisionThree status meetings that ended in a decision
moments:great x3 skill:influence kind:status - Ten for tenTen meeting goals achieved
goal:achieved x10
Drills
Lines to practice your answer to, before the meeting where someone says them.
Brand director
Can you also add the retail version? Same budget, should be quick.Pushback
Client marketing lead
So, how is the campaign doing?Clarity
Their VP
We need this live by Monday.Closing
Client CMO
What would you do with the extra budget?Influence
Media lead
Let's just keep doing what we did last quarter.Influence
Client team
Great call, let's sync again soon.Closing